Commodified Bodies was a response to quantitative analysis, qualitative interviewing, and literary research on hypersexual spaces.

It was a call for active effort and nurturing in relationships with sexual partners, non-sexual partners, and the relationship with the self. Performance and Graphic Design were used to display the unconscious way our perceptions influence the value we attribute to our bodies.

A 9x9 Grid was developed to emblemize the research.
It codified the sexual, non-sexual, and relationship with the self;
Along with the digital, physical, and external spaces
where relationships take place.

For 4 minutes, participants sat with an artist and were asked to talk of a relationship of theirs that needs love. The artist used performative mark making to record this conversation. An image of the participant and the print from their conversation were then used and processed through cyanotype printing.

Full identity systems were needed for each division and the company as a whole.

Individual voice was brought into the wider system, but maintained the heritage of each brand. Enterprise system identities, digital assets, press release media, social media, and a variety of print materials created across the company.

TANA is a full service agency that offers marketing and sales for brands entering e-commerce.

The brand refresh introduced TANA into Portu Sunberg’s brand family, giving the team an integrated aesthetic, feel, and visual strategy.

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