2024

branding | identity

THE BARCODE GROUP

Rebrand for the public launch of a retail services holding company.

A full identity system was needed for the new group and its new capabilities.

Focus included enterprise identities, art direction, branding, web design and digital campaigns.

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2023

branding | identity

VISTA MINERALS

Developed brand identity for Vista Minerals.

Sand and Transloading company. Naming, Branding, Identity, Print Production, and Digital Design.

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2024

custom typography

Berbere

Berbere is a custom typeface for Brundo Spice Company.

Full alphabets in English and Amharic.

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2022

research | exhibition

COMMODIFIED BODIES

Sustained investigation on constructed value systems of emerging adults in complex, shared, hypersexual environments.

Exhibited in 'Artifact' Design Exhibition.

Quantitative analysis, qualitative interviewing, and literary research on hypersexual spaces were documented, published and printed with performance design.

Cyanotype prints from the performance were exhibited with the printed research and data visualizations.

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⌖ NYC

working designer and independent collaborator in brand management, creative media and digital strategy. with a bias towards research, systems and type.